In short – absolutely! Representatives for businesses will search the internet for information and services just as often as regular consumers, albeit at a much lower volume due to the simple fact that there are far more consumers than businesses. While this group is more likely to do extensive research, delving deep into search results, being higher in search engine rankings still increases the chance of being discovered.
B2B websites face an interesting challenge. The pool of B2B websites is far smaller than the pool of B2C websites, meaning that competition is much smaller – but it is also much more fierce. If a business makes contact with another business and closes a deal, they will obviously stop searching through results. This vastly increases the importance of being one of the first few links in search results, as your website will otherwise never even be discovered.
There is a common misconception that B2B websites do not need to be as furnished or attractive as B2C websites, as their target audience is not only focused on the details of the business. This is absolutely not true – remember that research is still conducted by a person, albeit one searching with a specific state of mind. You simply must have a website that has great content, useful information, and services that compel your target audience.
As one of the most experienced SEO companies in the nation, MezzoLogic will work with you to figure out exactly what kind of audience you wish to target, and tailor your website to attract traffic from that audience and generate quality leads. Additionally, more experienced contractors will be more familiar with the algorithms used by various search engines, meaning that they will be far less likely to breach any regulations set in place by said algorithms. For example, many engines have a specific limit to the number of times a keyword can be repeated per page and per site before considering it to be useless spam. In order to prevent your business-to-business website from falling far into the depths of search results, it is important to spend the extra budget on a reputable SEO agency that understands the unique nature of B2B and has the know-how, expertise and experience in B2B SEO.