04 Jan Omni-Channel Marketing: Magnifying the Importance of Search Engine Optimization
The concept of omni-channel marketing has been around for almost a decade, but for many years it was little more than a buzzword to many business owners and executives. They may have seen the phrase used in business and trade publications or heard it in seminars, but didn’t fully understand the concept, let alone grasp its importance.
However, greater comprehension of the way customers “interact” with companies has clarified the playing field for corporate decision-makers. It’s no longer enough to concentrate on what has been dubbed multichannel marketing, individually maximizing performance on each of several platforms. Customers now make use of multiple channels, often simultaneously, while they are shopping and making buying decisions. For this reason, it is now crucial to create a unified and seamless experience across all platforms, through the process of omni-channel marketing.
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