26 Mar Digital Integration: It Must Be A Priority, Not Just An Afterthought
The Internet has radically altered the process by which companies communicate with clients and consumers, both at the B2B and retail levels. That means companies can no longer afford to simply pay lip service to digital integration.
Our society has adapted to the new reality of an interconnected online world, and businesses which hope to survive and thrive must do so as well. The wise business executive understands that digital integration must be a priority – otherwise his company risks the fate of once-dominant brands like Kodak, Atari, Borders and Blockbuster which failed to recognize and adapt to new realities.