Many modern businesses develop marketing strategies that change with the times. As technology and trends change, businesses are forced to implement new ways of engaging with their customers and marketing goods and services. One often neglected and misunderstood marketing method is called Search Engine Optimization (SEO), which is incredibly important for businesses of all sizes.
By getting pages ranked well for SEO, businesses can gain a lot of relevant traffic that will provide a great return on investment. What most people fail to recognize are the branding and credibility benefits that come from having results show up on the first page of Google.
Building Traffic with SEO
Every business is looking for more traffic to view their products or services. Many businesses try to use traditional media and often have a lot of success. Television ads and newspapers can work great for localized businesses that have clientele that don’t use the Internet all the time. However, most businesses would receive a far better return on their investment if going with SEO instead. The number one reason SEO is so important is because of how many people are using it to make their purchasing decisions these days.
There are billions of searches done on Google every day and nearly 83% of people will search goods or services before making a purchase decision. Many of your potential customers are already searching for the goods and services that you sell, but they just don’t see your brand and product anywhere. The SEO can help you to do that, but it is a long-term investment as well. Doing the SEO properly can help you to have long-term results over many years, which will make the return on your investment far more than any other traditional type of advertising.
Most importantly with SEO, the traffic will be targeted. There are millions of people who might see an ad on TV, but that doesn’t mean they are even in the market for such a product. With search engines, it is assured that you get targeted traffic if you are targeting the right kind of key terms. By getting relevant traffic, you will be able to convert more of these people into buying customers.
Branding and Credibility
Most of the major websites, like Wikipedia and news sites, are at the top of the list when doing a search. These websites have the most credibility and their brand is exquisite, but getting your site near theirs will do wonders for branding. By being associated with some of the largest names in the world, you can gain a sense of credibility that comes in whatever area you might be a specialist in.
Customers who see that they can view multiple news sites, Wikipedia, and then your site in order to get more information will instantly think of you as being a high quality resource that is similar to the other ones. This works to your advantage as you can easily use this brand credibility in order to sell goods and services to customers who need it.
Why is SEO often Misunderstood?
The main reason that SEO is often misunderstood is because of the technology that helps it to function properly. Most people are scared because SEO is based on an algorithm, which indicates how much value or relevance your website provides for customers. The algorithm is not something that anyone can or needs to figure out, however. Rather, it is just an internal mechanism that allows for the search engine to figure out the best information for search queries. Your only concern is to put relevant and high quality content on your site at all times.
Professionals can also help when it comes to building backlinks in order to have better rankings with the search engine algorithm. An experienced Los Angeles SEO company will understand how the algorithm can be used to your advantage. Even though most of the time you can do this yourself, it is nice to have someone on your side who knows exactly what they are doing.
Misunderstanding the benefits in the long-term is another reason why people don’t pursue SEO for their business. The problem with many business owners is that they are not willing to wait for results to show up, but are instead looking for an instant return. Sometimes SEO can take for many months and doing this slowly can cause some people to have excessive doubt and worry. Still, it is a cumulative effort that will help in the long run far more than most people are ready to admit.
Building Traffic and Generating Sales
The SEO model is one of the best returns on investment that any business can make and offers a wide variety of benefits as well. First, it is going to provide more traffic to your business, which is what every business owner wants. It will be relevant traffic, which leads to higher conversion rates and more interested people in your goods and services. Also, the number of people who are currently using search engines makes it a no-brainer to invest in this technology for the future. There will be a time in the near future when almost everyone is searching for specific things on the Internet.
There is no reason for you not to invest in SEO if you are a business owner. There are plenty of relevant ways of marketing your goods and services and even the traditional routes might be useful for your industry. However, there is too much money to be made through search engines and if you are not focused on this aspect, you will be losing out for sure. Every single business, no matter how large or small, needs to put the time into SEO or hiring a professional who can help them to get the job done themselves. SEO is the marketing tool of the future.
If you want to learn more about our SEO services, CONTACT US or REQUEST A FREE NO-OBLIGATION QUOTE. We’ll answer all of your questions and explain every step of the process. There’s no magic and no secrets, just data-driven and hard focused effort to give you the best result.