GROW YOUR COMPANY WITH OUR SEO SERVICES IN LOS ANGELES & NATIONWIDE
Search Engine Optimization, or SEO, is the key to passively promoting one’s website on the internet. This process causes search engines like Google and Yahoo to list the website earlier in search results when users enter specific keywords. Web users (who account for about a third of the world’s total population) primarily rely on major search engines to find information, making SEO easily one of the most important paths to success in the digital age.
Ranking your website, earning maximum profit… That’s the idea, but implementing it and making it possible is tough. For the average business person, spending time on these things is nothing but a waste of time. Consider the amount of time you need to spend to do not only the analysis, copywriting, link building, and other technical things, but also the time required to learn the terms, techniques, and tools before you can even start optimizing to rank your website. Don’t forget the ever-changing Search Engine Algorithm update that happens several hundred times per year, not including the major updates like Google Panda or Penguin. If you are using SEO methods that Google doesn’t like AT THIS MOMENT (regardless if those particular methods worked fine in the past before a certain algorithmic update), your site might get penalized, de-indexed, sandboxed, or even permanently blacklisted by Google. Why not use your valuable time to focus on the core issues of your business like sales and adding values to your products or services, and just leave the technical, risky, and time consuming work to MezzoLogic?
We don’t just specialize in one aspect of Internet Marketing – we are skilled and experienced in all facets of it. From strategic advice to execution, we can handle your entire Internet Marketing needs for a very competitive fee. Whether you run a large company or a small/start-up business, you can lean on us and expect us to deliver results that you won’t get anywhere else. Our services also include SEO, Pay Per Click (PPC), Content Management, Press Releases, Web Application Development, E-Commerce, and Analytics. In addition, we have also put our mark on Social Media Marketing or Social Signal as it is one of the most crucial things these days for any serious business. Internet Marketing has become very competitive, but with MezzoLogic you can be assured that we will be able to propel your business to greater heights – coupled with increasing revenue and profit. Here at MezzoLogic, we always make sure that your business grows and gets to the level that you desire. We don’t just meet our client’s expectations, we exceed them!
THE IMPORTANCE OF SEO IN LOCAL BUSINESS COMPETITION
Normal SEO strategies are very ineffective when dealing specifically with a local market. For any industry that, by nature, services its surrounding community, getting caught up in a larger market by optimizing for general terms serves absolutely no purpose. Depending on the type of business, the effective area may be larger or smaller, but in general a local business will only want to target a few cities at most.
Phone books, newspapers, and even billboards are becoming less and less important for local advertising with each passing day. Patrons of local businesses rely on their computers or, more likely, their smart phones to find what they are looking for. Most people do not want to spend unnecessary amounts of time searching through pages of results to find a good restaurant or auto repair shop, so having your website show up on the first few pages is imperative.
Many facets of SEO rely on editing the data of the website itself, but for local businesses, external sources of traffic are especially important. These sources could be places like a Yelp review page, social media exposure, blog reviews, or simply any other mention on a website. Chances are, if you’ve searched for a local business before, you’ve also seen specialized local results in bar, map, or list form – our SEO experts can get your business to show up in these locations as we have tons of experience in localized optimization.
COST COMPARISON: SEO VS. TRADITIONAL ADS
It is no secret that search engine optimization can be expensive. Some companies spend over $500,000 per year on making sure their website is perfectly optimized, while others spend as little as $5,000 per year. The cost and results of SEO depend heavily on the amount of competition and the website’s actual ability to convert visitors into paying customers. For all types of advertising each case presents a different number, but in general SEO yields a much higher and much more consistent return on investment. Consider the following figures of average low-end costs for advertisements:
Cable television: $5,000 per 30 seconds
Radio: $200 per minute
Magazine: $50 to $120 per thousand issues
Weekly newspaper: anywhere from $15 to $1,000 per edition, depending on size
While some of these costs may seem low, also keep in mind that users who search for businesses are doing just that – actively searching. They are not being shown advertisements passively. The target audience reach of SEO is, in theory, 100%, as opposed to uncertain figures for every other source of advertising. This makes it far more effective.